Week One – March 1-7
• Create Google Docs file for all marketing materials
o Group contact information.
o Film information.
o Specific details for marketing plan.
• Contact Enzian about guerilla marketing goods.
o Flyers, post cards, stickers, etc.
• Contact filmmaker Diane Bell
o Offer a budget?
o Any particular angle she prefers us to approach from?
o Interview, quotes, etc.
o Permissions to create original artwork?
Week Two – March 8-14
• Competition films announced?
o Create press kit - either temporary or with screening dates.
• Contact specific markets:
o Museums*.
o Orange and Seminole County libraries.
o Second hand stores, vintage shops, hobby stores, record stores etc*.
o Retirement homes and assisted living facilities*.
o Ourlando businesses*.
o Florida Free Thinkers*.
o UCF – Cinemateque, Film Club, (Sam Rhodie)
o Full Sail, Valencia C.C., Seminole C.C.
Week three – March 15-21
• Verify that cooperating markets received marketing goods.
• Create original artwork. (pending)
Week four – March 22-28
• Begin guerilla marketing
o UCF, Full Sail, Valencia, Seminole, etc.
o Downtown Orlando, Winter Park, Kissimmee, etc.
o Movie theaters*.
Week five – March 29-April 3
• Maintain contact with cooperating markets.
o Refresh marketing goods. (if possible)
• Continue guerilla marketing.
Week six – April 4-10
• Continue guerilla marketing.
• Maintain contact with cooperating markets.
• Make arrangements to meet Diane Bell. (pending)
• APRIL 9 - Attend Opening Night.
o Develop subtle pitch to bring up in conversation.
Week seven – April 11-17/18
• Continue guerilla marketing with whatever marketing goods are leftover.
• Continue to attend festival with subtle pitch.
• Attend Obselidia screenings.
* SEE GOOGLE DOCS FOR SPECIFICS
In the early stages of marketing the film, this outline acted as a great guideline for keeping on top of the tasks that needed to be done at a certain time. The google docs file that the three of us shared was also an extremely useful tool in communicating what tasks were done or needed to be done.
We utilized Google Docs more than e-mail or any other form of communication. The contents also made our meetings quicker and more productive. We developed numerous spreadsheets with information about target locations for posters, postcards, etc., as well as to-do lists and contact information. An account like this - one that can be accessed remotely by multiple users - is highly recommended for making this project run smoothly.
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